Privacy policy
Privacy Policy
Last updated: February 14, 2026
Hearthline Co. (“we,” “us,” or “our”) operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”) to provide you, the customer, with a curated shopping experience.
Hearthline Co. is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.
Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or that has been de-identified so that it cannot reasonably be linked to you.
Depending on how you interact with the Services, where you live, and as permitted or required by law, we may collect or process the following categories of personal information (including inferences drawn from this information):
- Contact details, including your name, billing address, shipping address, phone number, and email address
- Financial information, including payment card details, financial account information, transaction details, payment confirmation, and other payment information
- Account information, including username, password, security questions, preferences, and settings
- Transaction information, including items you view, add to your cart, add to a wishlist, purchase, return, exchange, cancel, and past transactions
- Communications with us, including customer support inquiries and information you provide in emails or messages
- Device information, including your device, browser, network connection, IP address, and other unique identifiers
- Usage information, including how you interact with or navigate the Services and when you access them
- Personal Information Sources
- We may collect personal information from the following sources:
- Directly from you, including when you create an account, place an order, contact us, or otherwise provide personal information
- Automatically through the Services, including through cookies and similar tracking technologies
- From service providers, including when they collect or process information on our behalf
- From partners or other third parties, when permitted by law
How We Use Your Personal Information
Depending on how you interact with the Services, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services
We use your personal information to provide you with the Services, including to:
- process payments and fulfill orders
- create and manage accounts
- remember preferences and shopping activity
- arrange shipping
- facilitate returns or exchanges
- enable reviews or customer submissions
- improve and personalize your shopping experience, including recommending products
Marketing and Advertising
We may use your personal information for marketing and promotional purposes, such as sending promotional communications by email, text message, or mail, and showing online advertisements based on your activity, purchases, or interests.
Security and Fraud Prevention
We use personal information to authenticate accounts, secure payments, prevent fraud, and detect or investigate suspicious activity. If you create an account, you are responsible for keeping your login credentials secure.
Communicating with You
We use personal information to provide customer support, respond to inquiries, and maintain our business relationship with you.
Legal Reasons
We may use personal information to comply with applicable laws, respond to valid legal requests, enforce our policies, and protect our rights and the rights of others.
How We Disclose Personal Information
We may disclose personal information to third parties for legitimate business purposes, including:
- With Shopify and service providers that perform services on our behalf (such as payment processing, customer support, analytics, fulfillment, shipping, and cloud storage)
- With business and marketing partners to provide advertising and marketing services. These partners use information in accordance with their own privacy notices
- When you request or consent, such as when you authorize us to ship products or use social media integrations
- With affiliates, if applicable
- In connection with a business transaction, such as a merger, acquisition, or bankruptcy
- To comply with legal obligations, including subpoenas, court orders, or other lawful requests
- To protect the Services, our business, our customers, or others from fraud, illegal activity, or harm
Relationship with Shopify
The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.
Information you submit may be transmitted to and shared with Shopify and third parties that may be located in countries outside your region.
In addition, we may use Shopify enhanced features to help improve and grow our business. Shopify may use information about your interactions with our store and with other merchants, as described in Shopify’s policies.
To learn more, visit Shopify’s consumer privacy information here:
https://privacy.shopify.com/en
Depending on where you live, you may also be able to exercise certain privacy rights through Shopify’s Privacy Portal.
Third-Party Websites and Links
The Services may contain links to websites or platforms operated by third parties. If you follow a third-party link, you should review that third party’s privacy policy and terms. We are not responsible for the privacy practices, content, or security of third-party sites.
Information shared on public or semi-public platforms (such as social media) may be visible to others and may be used by those platforms according to their policies.
Children’s Data
The Services are not intended for children. We do not knowingly collect personal information from children under the age of majority in your jurisdiction.
If you are a parent or guardian and believe your child has provided personal information, you may contact us to request deletion.
As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share” (as defined under applicable law) personal information of individuals under 16 years of age.
Security and Retention of Your Information
No security measures are perfect. While we take reasonable steps to protect personal information, we cannot guarantee absolute security.
How long we retain personal information depends on factors such as:
- whether we need it to maintain your account
- provide Services
- comply with legal obligations
- resolve disputes
- enforce agreements
Your Rights and Choices
Depending on where you live, you may have certain rights regarding your personal information. These rights may include:
- Right to Access / Know
- Right to Delete
- Right to Correct
- Right of Portability
- Right to Opt Out of Sale or Sharing for Targeted Advertising
You may exercise these rights where indicated on the Services or by contacting us using the information listed below.
Global Privacy Control
If you visit our website with the Global Privacy Control (GPC) opt-out signal enabled, we will treat this as a request to opt out of targeted advertising or sharing, as required by applicable law.
To learn more, visit: https://globalprivacycontrol.org/
Other than the GPC signal, we do not recognize other “Do Not Track” signals.
Managing Communication Preferences
You may opt out of promotional emails at any time by using the unsubscribe link in our emails. Even if you opt out of promotional emails, we may still send transactional or account-related messages (such as order confirmations).
Non-Discrimination
We will not discriminate against you for exercising any of your privacy rights.
We may need to verify your identity before processing your request, as permitted by law. You may designate an authorized agent to submit a request on your behalf, but we may require proof of authorization.
Complaints
If you have concerns about how we handle personal information, please contact us. Depending on your location, you may also have the right to lodge a complaint with your local data protection authority.
International Transfers
We may transfer, store, and process your personal information outside your country.
If we transfer personal information out of the European Economic Area (EEA) or the United Kingdom, we will rely on recognized transfer mechanisms such as Standard Contractual Clauses or other lawful mechanisms, unless the destination country is deemed to provide adequate protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons. Any updates will be posted on this page with a revised “Last updated” date.
Contact
If you have questions about this Privacy Policy or would like to exercise your rights, contact us at:
Hearthline Co.
85 River View Drive
Covington, GA 30014
United States